“Our partnership with SIG saved us from every potential pitfall on our implementation path, and led us to success.”
Shaping brand comes from repeatedly aligning everything you do and say as an institution to the market position you have chosen.
Institutional Marketing services are provided by RHB, a division of SIG.
“Our partnership with SIG saved us from every potential pitfall on our implementation path, and led us to success.”
“The RHB team that lived and breathed the Lasell experience during their research truly looked under every rock to best tell our story. RHB did a great job of learning how the institution’s history runs through our students of today, and how we can attract new students through our story. In their words, they truly learned our DNA.”
“The SIG Back-to-Basics project streamlined how we package financial aid, leveraging the built-in capabilities of the system, and providing more timely and improved student services. We received considerable value for our dollar invested.”
“Not only did they help us with the implementation, but they also helped us streamline some of our processes by leveraging their experience with other institutions. We are thankful for our relationship with SIG and will continue to utilize them for ongoing support and projects. We already have our next project with them scheduled to launch this summer.”
“Our ability to integrate data from a common application system with our CRM (Slate) was a milestone that we achieved largely due to our partnership with SIG. We have benefitted many times from our consultant’s knowledge, expertise, and support, both during and after engagements.”
“We contracted with RHB because we were looking for a fresh perspective on how we could continue to evolve to achieve our goal to be one of the top in-house marcom units in higher education … RHB provided an in-depth analysis and solid recommendations for everything from strategy to staffing, org structure, systems, and spend. It was a very helpful process.”
“Thanks to our partnership with RHB, Auburn University has engaging portals that showcase the Auburn experience. RHB’s research methodologies, Circles of Influence, and a Coherence Inventory, provided invaluable insights, ensuring the portals are not just functional but also address procedural challenges. They guide students through confusing processes while threading in messaging of what it means to be part of The Auburn Family. Both our visit and applicant experience portals not only captivate prospective students but also make the journey both informative and inspiring. Our portals are high-touch and highly personalized, ensuring every interaction invites students to become part of the Auburn Family.”
“The consolidation of the legacy Banner systems is a significant step toward realization of a long-term benefit for the SU System. The new Banner platform will facilitate operational efficiencies across campuses and create opportunities for greater economies of scale due to cost savings from duplicative expenses. Students will enjoy consistent academic experiences regardless of location, and common business processes will enable campuses.”
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