Slate, a CRM system developed by Technolutions, has gained popularity among higher education institutions for managing admissions, recruitment, and enrollment processes. Marketing Cloud, the marketing platform developed by Salesforce, includes integrated solutions for customer journey management, email, mobile, social, web personalization, advertising, content creation, and data analysis. Using both Marketing Cloud and Slate together provides a powerful tool for higher education institutions.
Importance of Marketing Capabilities in Higher Education Software
Marketing plays a crucial role in a higher education institution’s success in a myriad of ways:
Student Recruitment
Students across the world have many school options. Using marketing strategies and channels, institutions can promote their programs, highlight their unique offerings, and engage prospective students. Marketing campaigns can increase visibility, generate leads, and drive interest to the institution, ultimately improving student recruitment.
Communication and Engagement
Higher Ed institutions can circulate information, share updates, and cultivate relationships through various marketing channels. Marketing ensures timely and targeted communication throughout the admission and enrollment cycle.
Branding and Positioning
Crafting a compelling brand message and implementing consistent branding across marketing channels allows institutions to set themselves apart. It helps to create positive relationships with their target audience.
Lead Generation and Conversion
By implementing lead nurturing campaigns, institutions can cultivate relationships with prospective students. They can provide relevant information, address their queries, and guide them through the admissions process. Marketing plays a vital role in converting leads into applications, and ultimately enrolled students.
Why Add Marketing Cloud to Your Slate Environment?
Slate CRM makes it possible to drive student recruitment. It helps educational institutions effectively organize their admissions and enrollment processes. Marketing Cloud’s comprehensive marketing automation platform offers a wide range of tools and capabilities that can augment Slate’s functionality.
Marketing Cloud offers a robust range of marketing functionalities such as:
Email marketing
With customizable templates, drag-and-drop editors, responsive designs, users can create professional-looking email campaigns without extensive code knowledge.
Customer Journey Management
Journey Builder, a key component of Marketing Cloud, allows you to map out and automate complex customer journeys. This ensures timely and personalized email communications at each stage of the student lifecycle.
Segmentation
Marketing Cloud offers powerful segmentation capabilities. This allows you to divide your audience into targeted segments based on specific criteria such as:
- Demographics
- Behaviors (Engagement Levels)
- Type of Interactions
- Events
- Populations
With personalized campaigns, institutions can deliver relevant content to each segment, increasing the likelihood of engagement, conversion, and student satisfaction.
Advertising Analytics and Email AI Analytics
This marketing platform provides the ability to track key metrics like open rates, click-through-rates, conversions, and engagement levels. These insights enable you to continuously improve your marketing strategies, refine targeting, and give users a 360-view of your audience.
Integrations with a Multitude of Systems
Marketing Cloud has a strong ecosystem and offers extensive integrations with various systems, including CRMs, content management systems, data platforms, and third party applications. It allows for seamless data exchanges such as sFTP, integration with customer data sources, and connected workflows across multiple marketing channels.
Mobile Studio
Marketing Cloud’s Mobile Studio can automate SMS Campaigns, segment your audiences based on different criteria, and track the performance. Mobile Push Notifications allows you to engage with your students by sending timely messages or alerts directly to their mobile device. Further, Mobile Studio offers Mobile Journey Builder which allows you to design and automate student journeys across mobile channels.
Compliance and Deliverability
Marketing Cloud adheres to industry best practices and compliance such as CAN-SPAM, GDPR, and FERPA, to ensure email deliverability and maintain the reputation of your sender domain.
Marketing Cloud is highly customizable and scalable. It provides extensive integration capabilities and a wide range of tools and features that can be adapted to various marketing strategies and business requirements. Combined with Slate, Marketing Cloud provides improved customer engagement, increased conversions, and more effective communication.
Getting Started
To learn how to incorporate Marketing Cloud with your Slate instance, or Slate with your Marketing Cloud, please contact us. We can help talk through the options and what would help your institution thrive.
