From Inquiry to Graduation: SMCCD’s Comprehensive CRM Transformation
SMCCD desired to implement new business processes and related technology to make it easier for students to apply, succeed, and complete college. The ability to engage with prospective and current students, and having the right data and insights was crucial.
Maximizing Engagement: La Verne’s Strategic Shift to Slate CRM
Initially, this service was to revitalize their incumbent CRM as part of the Enrollment Improvement Initiative (EII) of which SIG served as a permanent member for the duration of the project. This was a cross-functional group of strategic decision-makers and day-to-day managers empowered with making changes to improve enrollment and the student experience.
