University of Hawaii faced significant challenges in managing its growing student population and streamlining its admissions process. The sheer volume of students, coupled with a lack of access to prospect engagement details, made it impossible for the university to communicate strategically with prospective students who had expressed interest. This hindered University of Hawaii’s ability to effectively nurture potential applicants and build meaningful relationships.

Additionally, the Admissions team was burdened by inefficient manual data entry processes, which consumed valuable time and resources. University of Hawaii recognized the need for a comprehensive solution that would address these issues, improve prospect communication, and increase operational efficiency in the admissions department.