Michigan State University (MSU)

Empowering MSU's Kinship Care Resource Center: Streamlining Family Support with Salesforce Solutions

institutional profile

Michigan State University (MSU) is a public land-grant research university in East Lansing, Michigan. Founded in 1855, it’s one of the largest universities in the United States with approximately 50,000 students. MSU offers over 200 programs across 17 degree-granting colleges, with notable strengths in agriculture, education, and business. Known for its motto “Advancing Knowledge. Transforming Lives,” MSU emphasizes research, innovation, and outreach. The university is recognized for its beautiful 5,300-acre campus, diverse student body, and pioneering work in areas like nuclear physics and sustainability.

Challenge

Michigan State University’s Kinship Care Resource Center faced a critical juncture in its operations and service delivery. The Center anticipated a significant increase in the number of families requiring support, which threatened to overwhelm their existing systems and processes. Without adequate tools, Navigators struggled to efficiently manage monthly outreach and incoming support requests from caregivers, potentially compromising the quality and timeliness of their services.

Furthermore, the Center lacked a comprehensive solution for managing a public resource directory and tracking referrals to relatives caring for children. This gap in their technological infrastructure hindered their ability to provide seamless support and maintain accurate records of their interventions. The Center recognized the urgent need for a robust, integrated system that could scale with their growing demands, streamline Navigator workflows, and enhance their ability to connect caregivers with vital resources.

As the demand for kinship care support continued to rise, MSU sought a solution that would not only address these immediate challenges but also position the Kinship Care Resource Center for long-term success in serving Michigan’s families.

Solutions / Results

Michigan State University’s Kinship Care Resource Center partnered with SIG to implement a comprehensive Salesforce Service Cloud solution, addressing the Center’s pressing challenges and enhancing its ability to serve families effectively.

The tailored implementation empowered internal Navigators with robust tools to track caregiver outreach and manage incoming support requests efficiently. SIG customized the Service Cloud console to streamline workflows, allowing Navigators to leverage Salesforce Knowledge for making informed referrals and capturing intake calls through a custom-designed flow. This significantly improved the Center’s capacity to handle the anticipated increase in family support cases.

To enhance public access to resources, SIG developed a custom UI on a public Experience Cloud site. This interface seamlessly integrated with Salesforce Knowledge, providing caregivers with easy access to vital information. The solution also incorporated a complex taxonomy from a third-party source, ensuring comprehensive and well-organized resource listings.

By implementing this integrated Salesforce solution, SIG helped MSU Kinship Care Resource Center transform its operations, enabling more efficient management of caregiver support, streamlined referral processes, and improved public access to critical resources. This technological advancement positioned the Center to effectively scale its services and meet the growing needs of Michigan’s kinship care families.

How SIG Can Help

SIG offers comprehensive support to institutions like Michigan State University, leveraging Salesforce’s powerful ecosystem to address complex operational challenges. Our expertise spans:

  • Service Cloud Implementation: We customize Service Cloud to streamline workflows, enhancing internal processes for managing client interactions and support cases.
  • Salesforce Knowledge Integration: Our team sets up and optimizes Salesforce Knowledge, enabling efficient information sharing and referral management.
  • Experience Cloud Development: We create user-friendly, custom Experience Cloud sites to improve public access to resources and services.
  • Flow Design: SIG develops custom flows to automate and simplify key processes, such as intake calls and data capture.
  • Custom Development: We provide tailored solutions to meet unique institutional needs, ensuring the platform aligns perfectly with specific operational requirements.
  • Integration Services: Our experts seamlessly integrate third-party systems and data sources, including complex taxonomies, to create a unified information ecosystem.
  • Reports and Dashboards: We design comprehensive reporting tools and intuitive dashboards, offering real-time insights for data-driven decision-making.

By partnering with SIG, organizations can harness the full potential of Salesforce technologies to transform their operations, enhance service delivery, and effectively scale their impact in the communities they serve.


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