North Carolina State University (NC State), founded in 1887, is a preeminent land-grant institution and powerhouse of research and innovation located in Raleigh, North Carolina. Serving approximately 36,000 students across over 300 undergraduate and graduate programs in 12 colleges, NC State is recognized as a top-tier research university with a strong commitment to practical application of knowledge.
The university recently completed a successful $2 billion capital campaign, exceeding its original goal, and has gained widespread recognition for its “Think and Do” brand campaign. NC State’s strategic focus emphasizes equity, diversity, inclusion, technological advancement, and elevating its global reputation. Known for its strong ties to industry and commitment to economic development, NC State continues to lead in solving real-world problems through interdisciplinary research and innovation, embodying its land-grant mission in the 21st century.
North Carolina State University’s University Communications and Marketing (UCOMM) team faced several challenges in aligning with the institution’s new strategic plan and maintaining its high-performing status:
RHB implemented its 3-5 Design approach to assess and enhance UCOMM’s organizational capabilities:
Key recommendations included:
The recommendations were presented to UCOMM during an all-staff retreat, fostering transparency and team engagement in the transformation process.
